If you are not using video for your business, you are missing out on traffic, sales and a whole lot of money.
People want video.
People pay attention to video.
AND the biggest reason: is not everyone is doing it (YET) so this is your chance to jump on it and be ahead of you competition.
I know what you're thinking:
Video creation is expensive - only if you hire a crew; we say do it yourself.
Video equipment is expensive - not if you use your smart phone and good lighting.
Video is hard to edit - no, it's actually pretty easy with today's software options.
Boom. What else? Hard to get video online. No, not at all. See our course on YouTube and see how it can be your biggest lead generator - not to mention it is FREE.
We have covered creation, equipment and getting you newest lead generator (video) online, now the editing part.
I created this easy to follow, step by step video lesson course where you are walked through how to edit your videos for your business. Easy-peasy.
All lessons are less than three minutes; no fluff, no bs - just what you need to get the job done.
This course is self-based and you own it forever, so it is an investment in your business tool bag!
GET STARTED NOW
You will uncover how to save time and create professional videos with screen capture video software!
Torie has over a decade of experience working with entrepreneurs and small business owners. She is the founder and Creative Director of EPIC Creative Studio since 2007, and expanded the marketing agency in 2016, creating Lake Shark Media.
She loves developing, designing and coding websites, creating and carrying out digital marketing plans and teaching entrepreneurs the fundamentals of marketing their business in a way that makes them feel empowered and in control, and holds workshops online and in person on digital marketing strategies and techniques.
She proudly served in the US Army, hustled in corporate America and worked at small businesses, including her family's construction business. She started at the bottom as a part-time production assistant (can I get anyone some coffee?) and worked her way up to assistant publisher at a magazine publishing house. She earned BFA in Advertising from the prestigious Academy of Art in San Francisco, is a Certified Canfield Success Coach and an Certified Integrative Nutrition Coach.
She has spoke at conferences and events from the International Executive Coaches Retreat to the National League of Junior Cotillions. She is the co-author of Carolina Trendsetters and the author of Integrative Marketing, 10 Secrets to More Leads, Better Conversions and More Profits.
Torie is the Creative Director and Digital columnist for the Six Figure Business Coach and co-creator of the Six Figure Entrepreneur Program.
When she is not designing at her laptop or coaching her clients you can find her out on the lake with Sean and their two kiddos, road-tripping off the beaten path or sipping on a green smoothie.
She can be found online at:
Here are the top reasons why you need a content strategy for videos for your business:Your customers want it.
All of the trends indicate that your customers want video from you. Not delivering on this only means somebody else will.More content in less time
Video is a unique way of communicating a lot of information in a short period of time.Branding
Video allows you to convey emotions that you can’t with text and still photos only; it provides you with an opportunity to add different sides to your brand. Videos allow you to further shape your brand in the mind of viewers.Multi-purpose use
You can use videos on your website, and also upload them to other social media channels like YouTube, Facebook or LinkedIn. Your videos can offer product demonstration, case studies, presentations, testimonials and more.Website Quality
Videos improve the overall quality of a website, and how the website is used.Show your personality
Using video makes you more personable and real; customers are more likely to buy from real people and if they trust and like you they are even more likely. Showing your personality will build trust and likability.Email Marketing
Using videos in Email marketing generates 2-3 times higher click-thru rates compared to text only emails.Video prepares you for the future.
Roughly 66% of the world’s mobile data traffic was be video in 2014. All smartphones and most mobile devices are optimized for video consumption. Offering video content increases your ability to stand out from your competition.
Video is a win-win for you business, and with today's technology it is even easier than ever.
Camtasia is an easy to use video editing software that can get you started today on exploring all the ways your business can benefit through the power of video. In no time you will be making awesome videos for your business.
LET'S GET STARTED.